The Cannabis industry is the fastest growing industry in the U.S. Currently, 23 states plus the District of Colombia has marijuana laws which protect medical patients, recreational users or both from unjust cannabis laws. If this trend continues, cannabis may be worth more than organic foods within just a few years according to some estimates.
This, of course, is great news for cannabis consumers throughout the nation, but it could perhaps be even better news for the thousands of entrepreneurs looking to get their feet wet in the industry.
The Power of Content Marketing
There are countless new cannabis companies popping up throughout America — from dispensaries and grow facilities to ancillary businesses looking to support this new infrastructure – and though most of these businesses differ in some way, the one trend that remains stable is their need for product or service promotion.
Given the nature of the business, however, traditional advertising methods can be a challenge. Search engines like Google or Bing have restrictions on the products they are allowed to promote and, unfortunately, marijuana is one of them. Luckily, there is another marketing method that is affordable, effective and compliant with search engine terms of service: content marketing.
Content marketing is a strategy that uses information to attract customers via search engines, social media, and email newsletters. It utilizes search engine optimized keywords and phrases (SEO), effective formatting, information-rich content and sharable titles and calls-to-action to find and nurture leads then turn those leads into sales and recommendations. Here are just a few advantages of using a content marketing strategy for your business promotion:
- Content marketing generates more inbound traffic to websites
- Captivating content creates more leads, sales and return customers
- Thoughtful posts engage readers which will help promote the company brand
- Accurate, informative content establishes businesses as an authority in their field
- Content marketing is more affordable than traditional advertising methods
We Cater to Your Target Demographic Because We Are Your Target Demographic
The most important part of an effective content marketing strategy is connecting with the clients. This can be accomplished by delivering information that a businesses’ target demographic finds interesting and thought-provoking. What better way to develop targeted content than to hire a team of writers that are already a part of the target demographic?
The writers at Cannabis Content have an abundance of experience writing about, producing and promoting cannabis because we believe in it. We believe that Americans should have the right to medicate or celebrate how we choose and we want to promote responsible adult use of cannabis as a viable alternative to many other substances.
Our team is a part of the culture canna-businesses seek to address, and would be honored to help those in the cannabis industry reach the masses by sharing what we know, researching what we don’t know and delivering our findings in easy-to-digest blogs, articles, press releases, white papers and other forms of web content.
The Highest Quality Product Comes From People Who Love Their Work
Anyone can write. Not everyone can create superior content, however. In order for a piece to be high quality, writers must have a passion for their product, and the writers at Cannabis Content certainly have that.
At Cannabis Content, we want what every cannabis business wants: global marijuana reform. We want to educate the public about the truth, the rumors and the research on marijuana, and we want to do accurately and precisely. We want to reach a global audience in order to spread our passion for the plant because we believe a better tomorrow starts today. We love our work, we love weed, and we take pride in the way we promote our pro-pot stance.
We’ll Put you in the Driver’s Seat (But only if you Want to Be)
There are many marijuana marketing firms out there all offering the same basic thing: to promote the cannabis industry through social media engagement, SEO-friendly content generation and perhaps even a banner ad or two. What these companies don’t offer, however, is the freedom to control exactly what is written and by whom.
At Cannabis Content, we want to offer you control. You can choose which writers to work with, what you would like them to write about, which keywords to use and so on.
Of course, you don’t have to take control. If you would rather let us handle it, we will happily decide for you which titles to create, how to format pieces, when (and where) to share the posts and what images to include. Using a simple survey, we will deduce all of the information we need from you to get content onto your site then let you decide whether or not to proceed.
Cannabis Content is a content and affiliate marketing agency designed with the cannabis industry in mind. We offer competitive pricing and professional results. If you need content for your canna-biz, then look no farther than Cannabis Content. We love what we do and want to share it with you.
What kind of canna-businesses are you interested in? Comment below or let us know on Facebook. And don’t forget to follow Cannabis Content on Twitter to stay up on the latest news and deals from the team at CC.